Our Region

BAw Baw WalhallaPUCV – A Growth Profile

The peri urban inward migration has largely come from metropolitan areas that have disadvantage and lower levels of inequality. People moving into the peri urban region come predominantly from interface councils (32%), metro councils (28%) and regional cities (21%).

Demographically, the peri urban region is similar to many rural or regional areas, with a predominance of older people and a reduced number of young people in their 20s. The largest increase of the female population occurred in the 65 to 74-year-old age group, which represents 2933 new arrivals between 2012 and 2016. The next largest cohorts to grow were the 30- to 34-year-old females (961) and the 5- to 9-year-old group (956). This indicates that there are two migration groups: the first retirees, the second young families.

Educationally, inward migrants are arriving from areas that have higher rates of people with postgraduate and bachelor’s degree qualifications, lower levels of graduate diploma/graduate certificate-educated people and equal numbers of people with advanced diplomas/diplomas. They are also migrating into peri urban areas that have higher levels of certificate-trained individuals.

Economically, people migrating to peri urban are coming from areas that have higher levels of industry diversity and higher levels of business growth. New migrants are also arriving from areas that have higher numbers of people working in accommodation and food services, manufacturing, retail, administrative and support services, financial and insurance services, professional scientific & technical services, wholesale trade and information media and telecommunications sectors.

Employment sectors that PUCV residents are more likely to work in are the education and training sector, electricity, gas, water & waste services, mining, transport, postal and warehousing, agriculture, forestry and fishing, the arts and recreation services, and the rental, hiring, construction and real estate services. The unemployment figures from the March 2021 quarter across the region average was 4.78% (Victoria 6.6%).

PUCV Impact in Victoria

The PUCV area is:
• The second fastest growing rural region in Victoria and is expected to grow by more than 100,000 residents by 2036;
• More than 38,000 across the peri urban region commute to employment outside of the region;
• Produces $888 million in agriculture products per annum; and
• Supplies 41% of Melbourne’s food needs including 80% of vegetables.
During the holiday season the population across the region almost doubles as it accommodates those arriving to make use of their holiday homes.